Our Story
Taste is Personal
We make restaurant ratings more about you.
The Problem
The "Best" is Subjective
Relying on one-size-fits-all star ratings and the opinions of others can be an expensive gamble – especially when you place a premium on your time and money.
Traditional review platforms measure popularity among the masses, so a restaurant with a 4.5-star rating might be great for most diners – and a complete disaster to you.
Perhaps you prefer a different type of atmosphere, enjoy a specific portion size or have an ideal burger-to-bun ratio that's getting harder to find. Heck, maybe you're just not as adventurous as your friends and have very strict dietary requirements but would still like to go out and enjoy a meal together with them. You're not a 'deviation' from our norm or an 'outlier' to us. You're the reason we exist.
Our Solution
TasteIntelligence™
Paire builds your TasteDNA™ (what you actually care about) from your private ratings and quiz answers. This type of information is known as "zero-party data": secured data you intentionally share with us, not data we scrape or infer.
Instead of recommending restaurants based on: how many stars they have, how many awards they've won, the type of cuisine you've recently ordered or what your friends online have liked, our proprietary TasteIntelligence™ engine calculates your TasteMatch™ scores which show how closely restaurants match your own unique PersonalTaste™ profile. It's kinda like having a mood ring for your taste buds.
The Technology
TasteIntelligence Deconstructed
Your TasteDNA feeds into your PersonalTaste™ profile, which powers personalized outputs like TasteMatch and TasteInsights™.
TasteDNA (Inputs)
Quiz Answers
Your preferences
Private Ratings
6-dimension scores
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PersonalTaste
Your unique taste identity
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Personalized Outputs
TasteMatch
Restaurant compatibility
Personal TasteMatch
Friend compatibility
TasteInsights
Personality insights
Tap or hover for details
Our Values
What We Believe
Guest-Centered
Genuine hospitality begins with seeing each and every guest as a unique individual with individual needs and wants. Our members are guests & customers - not “users”, “targets” or “impressions”. Every feature and function is built around each guest’s individual habits, likes and needs.
Privacy-First
Although we share aggregated, anonymized insights with enterprise partners, your individual ratings, preferences, and opinions are kept private from other members unless you choose to post them publicly. Otherwise, your personally identifying information is never exposed or traced back to you.
Supporting Independents
Independent restaurants make up the very fabric of every vibrant community. We help independents compete with chains by showcasing relevancy over marketing budgets & using technology to facilitate offline community building.
Taste is Personal
"The Best" is something different for everyone. Nobody knows what you like better than you do. We leave the trend-hopping & clout chasing to public rating platforms & circles of social critics. We're catering to diversity of taste by spearheading the private ratings revolution.
Our Team
Meet the Team
Paire Appetit is a hospitality company dedicated to avoiding conflicts of interest, remaining cognizant of bias and embracing neutrality. We see these commitments as essential ingredients for building trust and democratizing great recommendations.
Ready to join the private ratings revolution?
Join thousands of food lovers
who are enjoying their perfect matches.