Careers
Creative Director, Digital Strategy & Content
Job Summary
Paire Appetit, a hospitality technology startup, is preparing for the formal launch of Paire—the "dating app for your tastebuds". We're looking for a visionary, digital-native Creative Director to define our visual identity and brand narrative as a platform revolutionizing how foodies match with independent restaurants and each other.
This multi-faceted role is built for a partner who will unify our creative vision, influencer ecosystem, content strategy and public reputation into one cohesive powerhouse.
You would be responsible for defining how our brand looks, speaks and captures the spotlight across multiple landscapes.
Job Candidate (Who You Are)
- Hospitality Enthusiast: Able to speak and understand both the language and philosophy of guest-centered service.
- Aptitude for Irreverent Humor: Someone who doesn't take themselves too seriously, but does take their work seriously.
- Proven Media Pacing & Visual Aesthetics: Demonstrated experience building a massive personal brand or media presence, showcasing a deep understanding of quick visual pacing, scroll-stopping food+travel+fashion lifestyle aesthetics and/or instant retention architecture.
- Creator Economy & Content Expertise: Deep insider knowledge of the creator landscape, including optimization strategies, analytics/metrics that matter and what makes sponsored partnerships productive.
- Algorithmic Agility & Content Planning: Proven track record of: building automated content release calendars, researching emerging digital trends and real-time result tracking.
- Audience Sentiment & Crisis Mastery: Exceptional communication skills with an innate ability to: shape public perception, navigate food/tech/travel discourse and represent a fast-moving tech startup with empathy & wit.
Key Objectives (What You'd Do)
- Creative Vision & Execution: Oversee the overall visual identity, aesthetic standards and messaging for all corporate campaigns, ad spots, and digital asset launches.
- Creator Ecosystem Leadership: Act as the strategic liaison between the Chief Creative Officer and external content creators, building innovative cost effective campaigns, negotiating contracts and identifying relevant brand partnerships.
- Food Tech Content Strategy: Develop a predictive and trend-focused digital media plan to ensure our content and app features align with corporate goals and media plan to drive & trackable member acquisition.
- Brand Voice & Culinary Public Relations: Manage the public-facing voice of Paire Appetit by "reading the room" and navigating brand perception across the online platforms & industry events you identify as ideal for maximizing awareness with food loving lifestyle travelers.
Compensation & Perks (Independent Contractor)
As an early-stage startup, we lean heavily into rewarding real, measurable impact. This is an Independent Contractor position with a flexible yet performance-driven compensation structure built for someone who is interested in becoming an actual equity partner.