The New Standard for Restaurant Benchmarking
Paire opens the door to a wealth of anonymized data for restaurant owners who are interested in knowing more about where, when & what else guests are eating…and how tweaking aspects of their operation might make them more appealing to specific segments of the market.
Better = Deeper Insight
Guest Insights You Won't Find Anywhere Else
We reveal the "Why" Behind Your Numbers. The hyper-granular data we aggregate is anonymous simply because sacrificing the security of our members' personal identifying details wouldn't make the data any richer…and quite honestly would only hinder the sustainability of the platform itself. Although data is never tied to sources, it can be filtered by markers like: location, age and specific menu item or ingredient preferences.
Taste Insights
Sample dataHyper-Granular TasteInsights
Access to aggregated data like: "42% of guests located within .25mi don't like cilantro." and "68% of guests within 5mi appreciate an outdoor seating option."
Quiz Answer Report
Demohow nearby members answered your Taste Quiz
| Quiz Question | Yes | No | Maybe / Unsure |
|---|---|---|---|
| I am allergic to eggs | 24 (4%) | 563 (93%) | 18 (3%) |
| I hate cilantro | 133 (22%) | 430 (71%) | 42 (7%) |
| I love deep dish pizza | 351 (58%) | 163 (27%) | 91 (15%) |
| I don't eat pork | 85 (14%) | 490 (81%) | 30 (5%) |
| I enjoy THC beverages | 115 (19%) | 375 (62%) | 115 (19%) |
| I don't like breaded wings | 157 (26%) | 387 (64%) | 61 (10%) |
| I enjoy unsweetened tea | 284 (47%) | 230 (38%) | 91 (15%) |
| I really appreciate an Au Poivre sauce | 188 (31%) | 266 (44%) | 151 (25%) |
| I like eating at the bar | 315 (52%) | 206 (34%) | 84 (14%) |
Compatibility
Compatibility Works
Understand more about the guests that are most compatible with your offerings.
Compatibility, not popularity
Menu
Menu Intelligence
Know how guests will feel about additions to your menu before you even start a tasting.
Menu Intelligence
DemoHow your items resonate with guests
| Item | Appeal | Best Segment | Score | Trend |
|---|---|---|---|---|
| Truffle Pasta | high | Foodies | 92 | |
| Caesar Salad | medium | Health-conscious | 74 | |
| Wagyu Burger | high | Adventurous | 88 | |
| Cilantro | low | Foodies | 45 | |
| Grilled Salmon | high | Health-conscious | 85 |
Market Data
Unique Benchmarking
Compare guest satisfaction with specific aspects of your operation or menu versus other restaurants in your same: category, price point, country, region and local area.
Taste Quiz Sentiment
Demohow nearby members answered, within a 5-mile radius
Thai
Like 62%
Unsure 24%
Dislike 14%
Ethiopian
Like 48%
Unsure 33%
Dislike 19%
Turkish
Like 55%
Unsure 29%
Dislike 16%
Korean BBQ
Like 70%
Unsure 20%
Dislike 10%
Product Mix
PROFuture Proofing
Discover the intention and perception behind the PMIX. See how that Chicken Caesar Salad is being privately rated. Do they really love it or is it just the least-worst option for guests at the moment?
Beyond the sales number
Showcase
Customized Profiles
Control how guests preview your restaurant and what they see on your profile. Update location, hours, menus, photos, keywords, delivery options and social links with the click of a button—as often as you like.
Beyond the sales number
Profile Control
Paire Enterprise Overview
You can pay to customize your profile on Paire or subscribe to access actionable insights driven by hyper-granular yet anonymous guest data; but your restaurant is probably already listed on Paire and you didn't have to pay a dime.
There's no need to sign-up. If you have a website, social media page, Google My Business profile, Instagram account, Facebook page, Yelp Listing or OpenTable account — we've probably already found you online and created a general listing for you. That being said, some outlets are harder for us to find than others (e.g., smaller independents, food trucks, pop-ups, etc…) for those operators we've created the Starter Plan — a low cost plan to ensure they have a profile and a moveable location pin on our map.
Restaurants can verify their listing or create one via Starter, Core or PRO business account (see Plan details) which gives operators the chance to customize their profile and enhance their listings with more detailed information.
But whether you pay or not, we're still committed to supporting you and the independent restaurant community at large by showcasing the compatibility between your outlet and each member's own PersonalTaste™ profile.
At Paire, we've removed the need to "game the system" by building a conflict-free, hack-proof personalized platform that's powered by private ratings.
In turn, Paire is able to offer independent restaurants & bars free relevant exposure with no strings attached.
Privacy & Trust
Anonymous & Not Tied to Any One Channel
Members rate you privately on Paire so no one is performing for an audience.
Anonymous feedback has been proven to be more honest feedback, and more honest feedback makes for more reliable data.
And because this data comes directly from members rather than from any advertising, booking, ordering or payment system—it doesn't matter how or where someone enjoyed your food. Whether as a guest or someone the guest treated. Through dine-in, takeout or delivery. Ordered through your page or a third-party app. Regardless of whether they were a reservation or a walk-in. Paid with cash or a card. You see them all in the same picture: an agnostic collection of the most honest opinions all in one place. Imagine that.
You can't buy featured status, better compatibility, or ads on Paire. Compatibility is the only thing that moves the needle.
Core
- How guests are anonymously rating various aspects of your operation vs your neighbors'
- Break the picture down by age and location—you never see who said what
PRO
- How frequently your guests are dining out at any given day part versus how often they're coming through your door
- Where your guests are eating when they're not dining with you
- How specific dishes at your restaurant are being rated compared to those same dishes at your competitors
- What percentage of your guests indicated they have an aversion to a specific ingredient
- Filter by ingredient preferences, dietary restrictions and allergies
Pricing
Plans
Choose the plan that fits your restaurant — whether you run one dining room or a growing group.
Starter
Coming soonFull Profile control for enhanced discoverability that's perfect for food trucks, carts, kiosks, caterers, pop-ups and smaller brick & mortar outlets.
$29
/mo per location
Verified Account Status
Full Profile Control
Edit your: name, address, operating hours, phone#s, cuisine type, keywords, searchable tags, photo album and more.
Real-Time Location Updates
Update your location at-will. Ideal for food trucks, kiosks, pop-ups & off premise operators.
2 Additional Links
Share your: website, social channels, menu, store, in-house or 3rd party delivery links, etc…
Message Board
Post weekly updates to share: specials, news, events, LTOs, coupon codes, flyers, photos, etc…
Discovery Reports
See how members find & engage with your profile (e.g., views, saves, clicks & list additions).
Core
Coming soonThe addition of deep data driven insights via anonymous data that are ideal for: cafés, shops, bakeries, bars, clubs, grab-n-go, delivery only / ghost kitchens and medium sized brick & mortar outlets.
$99
/mo — 1st location
$59
/mo — Locations 2-5
$49
/mo — Locations 6-10
Verified Account Status
Full Profile Control
Edit your: name, address, operating hours, phone#s, cuisine type, keywords, searchable tags, photo album and more.
Real-Time Location Updates
Update your location at-will. Ideal for collaborations and off premise events.
4 Additional Links
Share your: website, social channels, menu, store, in-house or 3rd party delivery links, etc…
Message Board
Shared access and activity log for daily updates of anything from daily specials, news, events and LTOs, to coupon codes, flyers, photos, etc…
Discovery Reports
See how members find & engage with your profile (e.g., views, saves, clicks & list additions).
Self-service Core pricing covers up to 10 locations.
PRO
Coming soonAll the benefits of Paire's proprietary data driven insights available to Core members combined with the convenience of 'Click & Drag' customizable dashboard to reveal more opportunities for even greater guest satisfaction. You won't find analytics or detailed reporting like this anywhere else. This tier is reserved primarily for commercial, institutional, lodging, member only clubs, prepared meal/meal-kit services, entertainment-based venues and large / high-volume brick & mortar outlets.
$599
/mo per location
When PRO arrives, it will add:
Verified Account Status
Full Profile Control
Edit your: name, address, operating hours, phone#s, cuisine type, keywords, searchable tags, photo album and more…
Real-Time Location Updates
Update your location & add a temporary (up to 7 days) secondary map pin at any time to share your participation in off-premise events from demonstrations and competitions to headlining or sponsoring events.
6 Additional Links
Share your: website, social channels, favorite charities, menu, store, in-house or 3rd party delivery links, etc…
Core Pricing Calculator
See how Core pricing scales with your number of locations. This calculator prices Core only — Starter and PRO are flat monthly rates shown above.
Number of Locations
1
10
| Tier | Locations | Rate/mo | Subtotal |
|---|---|---|---|
| 1st location | 1 | $99 | $99 |
| Total Monthly Cost | $99/mo | ||
- Per Location
- $99.00
- per month
You Don't Have to Sign Up
We want you to, but you don't have to.
It's not necessary to sign-up as an Enterprise Member in order to benefit from Paire's private rating platform. If you have a website, social page, Google Business profile, Yelp listing or OpenTable account, there's a good chance we've already found you.
Once we find an outlet, we build a basic listing for it. Now, some outlets are harder for us to find than others—e.g., smaller independents without websites, food trucks & pop-ups without a permanent physical address, etc… which is why every enterprise tier (Starter, Core and PRO) comes standard with dynamic map pins that can be re-positioned, to show your location, as often as you like.
Whether you sign-up for a membership or not, we're still committed to leveling the playing field by showcasing compatibility over marketing budgets. So you can't buy ads, featured status or increased compatibility for your restaurant on Paire. We're democratizing trustworthy personalized recommendations here, so we're not really interested in any conflicts of interest.
For Lodging Partners
Own a Hotel, Motel, Inn or STR?
We're offering better F&B benchmarking tools and distinct map treatments just for you.
If you manage an amenity outlet or lodging facility, you likely benchmark F&B sales via Skift-style reports or e-tools that are specifically designed for the lodging industry (e.g., STR reports). We recognize that many of those barometers are primarily designed to measure on-property F&B sales against other on-property F&B outlets—neglecting the largest segment of direct and indirect competition: off-property outlets.
Our lodging partners get profile pages and a customizable dashboard for each outlet along with a pin marking your property's location on our map—so members can see where it sits relative to the restaurants & bars they're planning to visit next.
Imagine a custom-tailored and easy-to-read dashboard that more accurately defines immediate opportunities and offers more relevant context via granular insights and unique KPIs that move the needle in real time.
This Is Not a Sales Pitch
Your restaurant is probably already listed on Paire—and you didn't have to pay a dime.
If you have a website, a social page, a Google Business Profile, a Yelp listing, or an OpenTable account, there's a good chance we've already built a general listing for you. Some outlets are harder for us to find—smaller independents, food trucks, pop-ups—which is why Starter exists at a low flat rate, just to make sure you have a profile and a pin on the map. But whether you pay or not, we're committed to showcasing the compatibility between your outlet and each member's own PersonalTaste profile.
By developing a hack-proof personalized platform that's powered by private (instead of public) ratings, we've eliminated the need to sign-up for advertising packages or purchase other ancillary business services in order to have fraudulent & harmful reviews deleted, pushed down out of view or invalidated. Ratings on Paire are private and personal to each member, so there's no public score to protect, dispute, or game.
Claiming your listing as a Starter, Core, or PRO member lets you correct and complete what's there—it doesn't buy you placement, and it never will.
Why
The Takeaway
Independent restaurants make up the very fabric of every vibrant community and despite that fact—they face an unnecessary and unequal number of obstacles to succeed that are out of their control.
At a time when going out to try new restaurants is an ever-increasingly expensive gamble, we thought the best way to support independent operators was to help them better serve guests. So we set out to increase the odds that everyone's next restaurant experience was one they'd truly love.
Instead of building another platform to serve as an online soapbox on which people can air their grievances or a social platform that feeds the critic culture, we're putting forth a straightforward effort to showcase your compatibility—not your marketing budget.
While technology has become an integral part of the hospitality industry, we firmly believe that technology in the hospitality sector should be used to enhance human connections—not replace them.
If you'd like to learn more about our private ratings revolution—we welcome you to take a look at the full website and invite you to drop us a line or shoot us an email anytime.
We'd be happy to answer questions and remain open to learning how we can serve you better.
Cheers!
Josh Sapienza
Founder & CEO, Paire Appetit
EARLY ACCESS
Join the PRO waitlist
Be the first to know when PRO — Paire's deepest tier of TasteIntelligence for multi-location restaurant groups — is ready. We'll reach out as soon as it's available and share an introductory offer code.